QR Codes: Uses And Benefits

On a less technical term, a QR code is a barcode on steroids. They are basically used for encoding information in two dimensional space like in the pages of magazines or advertisements and even on television and web sites. Originally, they were used to track auto parts, but now they’re often utilized for commercial purposes and have become very popular starting from Japan to Morocco.

Data is encoded both horizontally and vertically in a grid of tiny squares by QR codes however data is encoded by a bar code in just the horizontal plane. In turn, QR codes allow for more data to be encoded in a smaller space and barcodes are good for only a little more than identifying products and objects. Specially programmed scanners are able to go through barcodes and match them to the product names, prices, and inventory, while QR codes have the ability to actually embed important information in the code itself, and when read with the proper software, can trigger a cause for actions like launching a web-site or downloading a file. One more thing about QR codes is that they could be read from any angle whereas bar codes must be properly aligned.

QR codes have been developed to link the contents on smart phones in a fast and effective manner. Magazine advertising which links to websites is another simple use of the QR codes. A more complex use of QR codes is using them as a sort of digital business card for major companies. There are many companies out there today that utilize QR codes as a business card for sharing accounts and contact information. Other large companies use QR codes so as to link directly to their products. QR codes are even used by the municipality of France by posting them all over the city in order to track parking meters, give links of information from the World Heritage Foundation and also to guide visitors to nearby shops or parking locations through Google Maps. And consequently, Google has been making use of QR codes to promote local businesses by using the Google Places business directory. This includes reviews, contact info, and even coupons.

Yet another useful tool is the QR code generator. You could create your very own QR codes making use of this software or online application. QR codes are probably the most popular and flexible two dimensional bar code which is used by several businesses and individuals for just about anything. And in this modern time where we rely most on our mobile phones, QR codes are only bound to become more and more common in the years to come. QR codes are the best friends of both advertisers and consumers despite the fact that they don’t have enough information about it.

What most of us do not know is that because of QR code generators, these mobile devices are now ready to use as income producing machines. http://www.MobiLovesMe.com created by Dave Wooding is definitely the site you need to visit to learn more about squeeze pages, QR codes and mobile marketing.